Gendernomics- Building Value
Copyright © 2018 by Black Label Logic All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, contact the publisher at Blacklabellogic.com
Introduction
It's been almost two years since I first published Gendernomics and when I sat down to write this book, I didn't really know what I wanted it to be. I knew I wanted it to be more practically applicable than Gendernomics because what I did in Gendernomics was to outline not only the sexual market place in aggregate in the first section of the book, I also explained how each individual man should act and proceed within it. So, when I decided to write a second book in the series instead of something else, I didn't want to repeat myself and step on my own toes. Self-improvement is central to Red Pill Theory, and in many ways it is the foundation for things to come. The "manosphere" is filled with great content creators that can help you fix virtually any area of your life, whether you are struggling with personal finance, want to fix your marriage, want to live life as a playboy free of chains and concerns, want more muscle, less fat, fix your style, your grooming, or simply want fraternity. For every area of a man's life, we have a content creator, and as a man who has used their content on more than one occasion, I'm very grateful and honored to be part of the same space as so many great men who are all experts within their domain.
I've used content from these men to greatly improve my style, grooming, health and diet, body language, voice, communication skills, sexual life, business skills, physical appearance, and many others. When I sat down to write this book, I my first idea was to write a book based on my own journey of building value, covering a broad range of topics from approaching to zeitgeber, but then I thought, why should I write a generic book covering such a wide range of topics when there are many men who have the topics as their main domain and who have written much more and much better content on that topic than I could ever hope to cover a single book.
This got me to thinking about some of the work I do regularly, there are hundreds of companies that offer strategy consulting, brand building, vision statement creation, risk analyses and various other components of a necessary corporate process. However, there are virtually none that offer a comprehensive total package that coordinates all the processes that lead to successful strategic implementation. As a man who has at various times dove into the sea of self-improvement, I've noticed a tendency that when a man first finds our little corner here in the great blue nothing, he wants to fix every area of his life and he wants it done yesterday. This enthusiasm is both endearing and inspiring, but frequently also a source of negative effects, because they are trying to do too much too fast.
I'm reminded of a former co-worker who came to me after New Years one year with the message "This year I'm turning my life around, I've quit sugar, tobacco, caffeine and got a gym membership. I'm going to lose 100 lbs of fat, gain 50 lbs of muscle, sort my style out, and by the end of the year I'll be ripped, muscular, swimming in women and will have the life I always wanted", about 2 months later he crashed and burned. Last time I checked up on him, he was still a heavy smoker and at least 100 lbs overweight with no girlfriend but a heavy Fortnite addiction. This man could have had the life he wanted if he focused on fixing things in the best possible order, with his main focus being on ticking off the bigger boxes in descending order while handling the low hanging fruit along the way.
When men find our little corner on the web, they may be the lucky ones who are still in their late teens and early twenties who have malleable minds, few investments and haven't had much time to do damage. These men can make life altering changes in a year, perhaps even in just a few months because they haven't had much time to screw up their life. The men who come to our space in their 30s, 40s, perhaps even 50s and 60s may find themselves with a much longer journey ahead of them for the simple reason that they have had decades to screw up their life. They may be coming out of a harrowing divorce where they've been zeroed out in their 40s and 50s, after having been married for 20 - 30 years, compensating for their dead bedroom with food and beer, while being deeply invested in their conditioning. These men have a much longer journey ahead of them, this book is mainly for them, though it can also be used by younger men with a desire to plan for their sexual market value peak in their 30s and perhaps even 40s.
Thus, my goal with this book is to offer a process by which men can structure many avenues of self-improvement, that is complimentary to the great content many men have created. Whether it's diet and weight lifting, personal finance, style, grooming, financial freedom, game, understanding intersexual dynamics or a combination of them, the process I've added to this book will help to ensure that your efforts reflect your results.
A short note on the structure of the book. As with business textbooks, I've structured this book similarly to Gendernomics, which was split into one part covering macro economics and one part covering micro-economics. Gendernomics 2, is split into 2 main parts, one that outlines my conceptualization of value (adapted from a series on blacklabellogic.com entitled "On Value") that aims to clear up some of the many problems that men run into when we speak and think about value. Whether that comes in the form of different definitions, as is often the issue with constructs such as "Alpha", mixing up constructs such as "human worth" with "sexual market value", and the difference between a judgment of value and a value judgment.
Section two begins with the chapter "Past, Present and Future", which is an adaptation of a previous essay published under the title "The Trinity", this essay covers the fact that many men permit their past to have undue influence over their present behavior, and thus their future result and discusses the importance of your past acting to inform and shape your present actions and future plans, but not to permit it to determine them. Any man who has sought to change his life, must understand that if you keep repeating negative behaviors and patterns of thought that you internalized in your past, this will continue to affect your present behavior and the results you achieve in the future.
Section two is dedicated to the process I've created for efficient and effective self-improvement and that I've used myself at varying stages of my life, including recently finally getting control over my weight after struggling with it for a long time. Finally, in the last section of the book, I conduct a sample case of Dave, where the process is applied to fixing a man who is a complete train-wreck in every way possible as related to both his value as a man and his sexual market value.
Best regards
Carl
Contents
Contents
Section 1
An Introduction to the Market Place
On Value
Defining Value
Subjective Vs. Objective Value
Contextual Value
Volatility and Sticky Values
Tangible and Intangible Asset Values
Internal and External Value Multipliers
Choice Criteria and Value
Value Judgements and Judgements of Value
Valuation of Self and Others
The Sexual Stock Market
Predictable vs. Probabilistic
A Deterministic Solution to a Probabilistic Problem
Male Value
Section 2
Factors of Self-Improvement
Present, Past and Future States
Vision and Mission
Internal and External Analysis
&nb
sp; Barriers and Enablers
Strategy Formulation
Critical Success Factors
Critical Activities
Designs, Systems and Processes
Example Case Study
Introduction
Vision and Mission
Internal Analysis
External Analysis
Barriers and Enablers
Strategy Formulation
Critical Success Factors
Critical Activities
Designs, Systems and Processes
Summary and Conclusion
Description of Techniques
SWOT Analysis
PESTLE Analysis
Core Competencies
GAP Analysis
Process Mapping
Value Chain Analysis
Critical Path Mapping
PORTER 5 Forces Analysis
Black Label Logic adapted Boston Growth Share Matrix
Core Competencies
Final Words and Acknowledgements
Section 1
An Introduction to the Market Place
A person finds themselves in many market places throughout their day. In a given day, you are in the job market, the financial market, the food market, and many others. What makes something into a market is that interactions among actors take place in order to increase the marginal utility of each person. The simplest means of explaining this is through analogy, if one man has a lot of ham, and another man has a lot of bread, their individual holdings give them a certain degree of marginal utility in the form of the food energy available to them. However, if the men were to trade some bread for some ham, they would both increase their marginal utility because they would have greater variety in their diets.
Thus, a market is any situation wherein 2 or more people interact in order to exchange goods, services or something else in order to improve their own situation. This is the foundation of subjective value theory as outlined by Ludwig Von Mises, each party views what the other party can offer them as having more value than what they have, and are willing to trade for it.
Markets can be very simple, or they can be infinitely complex, a local barter economy is often quite simple with few exogenous variables affecting it, other than those beyond human control such as weather. A modern international financial market on the other hand is a highly complex system of interdependent, dependent and independent variables making it very hard to understand, predict and operate within. Something as simple as a local drought in a single country can affect every other country on the planet if the affected country is a major producer of a sought after consumer good.
Perhaps one of the more challenging aspects of markets is the moral dimension added to what is inherently an amoral system created to manage resources in the most efficient manner. The market produces outcomes that are “unfair” to some degree because of its inherent nature, within any market the best outcomes are achieved by those who operate in those markets with the highest degree of competency.
Being the most competent actor within a market is not as simple as being the best at the task that you are doing, for instance being a great accountant or trader. It means being competent at that task, and those things that are task adjacent. For instance, being good at networking as a trader or being solution oriented and pragmatic as an accountant. This is often when the moral dimension is introduced, because human beings can accept others being better at us at a given task, after all we have no problem with being beaten in a race by a professional sprinter, or in a boxing match by a professional boxer.
However, we often dislike when we lose a competition where we view the reasons for our defeat as being things external to the specific task. In the case of the boxer having their diet dialed in better or having connections with a solid promoter that gets him better matches.
These were the differences in outcomes that lead Marx to write his Communist Manifesto, he recognized that within a market-oriented system, largely based on competence hierarchies, there would always be differences in outcomes. From Marx’s perspective, these differences in outcomes could only arise from one party exploiting another party, after all if all humans are equal, then it follows that all humans should produce equal value. Thus, a simple conflation of human value with human worth leads a seasoned rhetorician from bedrock to bedlam.
The market that this book is largely centered upon is the sexual market place, meaning the market in which humans seek out mates. If one assumes human beings are rational, goal-oriented actors with preferences in their economic life, one must also assume that they on some level are rational, goal-oriented and preference having actors in their sexual life.
This is not to say that we as a species always make conscious, explicit chains of reasoning when it comes to mate selection, in fact I would argue something quite different. However, one cannot deny that there are patterns of preference that are quite significant when observed out in the wild. We are all familiar with the idea of “having a type”, which means a preference for dating people who have a specific or multiple shared traits, such as hair color, height, body type or ethnicity. We can also point to preferences that appear innate, such as the preference among human males for the 0.7 hip to waist ratio in women.
One can also point to hypergamy, in sociology defined as a tendency among women to “marry up” but greatly expanded upon by Rollo Tomassi of “The Rational Male”, as an underlying apparently biological drive in the human female. The Tomassi definition of hypergamy, appearing to have two different levels:
Level 1: Women seek to optimize their mate choice by selecting mates that have a higher value relative to their own within a given bound.
Level 2: Women seek to optimize the trade-off between high value genetics and long-term security and provision.
The first level is what is encapsulated in what I’ve named a woman’s “Hurdle Rate”, which is a term I borrowed from corporate investment analysis, where an investment has to have a return at a given percentage above the company cost of capital. In Gendernomics terms, the hurdle rate represents the minimal amount of sexual market value a man must have in order to qualify as a potential mate in the eyes of an individual woman. One could argue that women who are more promiscuous have a lower hurdle rate, and women who are less promiscuous have a higher hurdle rate (ceteris paribus).
The second level is a risk management technique. From the perspective of nature, women have one role, to give birth to and raise children. From the perspective of natural selection, women have one role as well, to serve as a bottle neck for the experimentation that it does on men. Biology has demonstrated that men have a greater variation in their genetics than women, for instance when it comes to IQ, women cluster more around the mean, whereas men have more geniuses and more idiots.
From the perspective of seeking to optimize the human species for survival and reproduction, this makes a great deal of logical sense. A woman can only get pregnant once a year and have a reproductive window of at most 20 years (age 15 to age 35 or thereabouts). A man on the other hand can impregnate multiple women every day. Thus, it makes a great deal of sense that nature would experiment on men, and allow the women to serve as the ones who determine what was a successful experiment and which experiments failed. However, this does require that female sexuality have a built-in filtering mechanism that excludes low value men from the equation.
Thus, for a man just entering the sexual market place, without any knowledge of intersexual dynamics, or the red pill praxeology, he is a blind man in the land where the one-eyed man is king.
To draw a parallel to my own experience entering the corporate world, I was raised to believe in fairness, and that if you were competent, hard-working and consistent in your efforts to do your tasks, that would lead to success. However, after a few years working corporate jobs I began to notice that competency to some extent was a requirement, but the best accountant rarely became CFO, the best technical person never made CTO, and the most competent
COO rarely became CEO. This is sometimes called Putt’s law, but what it means is that the people above are operating very well within their sphere of competence, but they lack the complete perspective, there are other skills other than task competence that are required to progress beyond their current position.
To be an executive or a manager requires a skill set of its own, Machiavellianism to some degree, the ability to direct people, to be disliked, and to perform within the bounds of office politics. It requires strategic and tactical ability and more than perhaps anything else, it requires an ability to see oneself at the same time as both part of a system and as an individual.
This is much like how a man who listens to his mother about how to act with girls, will most likely come away with the idea of being the generous, chivalrous, perfect gentleman that always pulls the chair out for women, never holds them accountable, and acts as an enabler for the woman’s vision. These are good traits to have they will result in a decent level of social competency, good manners and few women will have anything negative to say about him, however few will want to select him as their mate sans other masculine traits.
In both cases, the person is a solid product, but they are not positioned for the right market. The task oriented, competent, conflict avoidant, dutiful employee who never steps on anyone’s toes has to change in order to appeal to the “executive” market rather than the great team-player market. The perfect gentleman will have to change in order to appeal to the “mating market” rather than the provider market.
I prefer a value chain oriented approach to the sexual market place, in that in order to become the best product that you are capable of, you will have to begin by determining your present product value and then work your way backwards to the inputs in order to establish what must change.
The graph above is very simplified and when you design your own it will without a doubt be much more complex. However, I find that the simplified graph works well to highlight the 3 major areas a man must be aware of during his journey in the sexual market place. The inputs are his given benefits and negatives, the process represents the work he does to maximize his benefits and minimize his negatives, and the market is the sales process he engages in when interacting in the sexual market place. This book is focused on step 2.